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The Model Unit Effect: Why Investing in Interior Design can help sell your home!
Furnished model units aren't a luxury add-on — they're a sales strategy. Here's what the data says, what major national builders are already doing, and what I learned furnishing a three-unit spec building in Chicago.
Jen Lea


How "Spec Tech" Is Changing the Way Design Projects Get Built
From FF&E schedules to procurement tracking, specification technology is transforming how interior designers and contractors manage projects. Here's what it is, why it matters, and a look at the major platforms worth knowing.
Jen Lea


The Value of Collaboration: How Working with an Interior Designer Can Maximize Your Project Potential
Contractors who partner with interior designers don't just build better spaces — they build better businesses. Here's how the collaboration pays off.
Jen Lea
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